Music stars, Vector, Praiz and Burna Boy have been announced as headliners for Hennessy Artistry 2015 which kicks off this year’s Artistry campaign.
Nigerian musician, Praiz speaking to journalists on Friday night at the LilyGate Hotels in Lekki, Lagos.
According to the organisers, this year’s Artistry represents a blend of different genre of music with matured, premium lifestyle and the young, vibrant lifestyle, classified as “new school”.
Brand manager for Hennessy Nigeria, Lere Awokoya, speaking to news men in Lagos including a Naij.com reporter said “In recent times, Hennessy has been known as a key player role in the growth of the music industry and as such, Hennessy is drawing attention to other genres in the music industry that may not be celebrated as they should in Nigeria.
“We also want to explore music through our headliners’ experiences, their stories and potentials. We are identifying with artistes’ personal struggle of realizing and never giving up on their talents amidst all the challenges, especially in their choice of music genres.”
The three musicians and Hennessy executives after a press briefing on Friday night at the LilyGate Hotels in Lekki, Lagos.
Hennessy Artistry was first unveiled in Nigeria in 2007 as a cocktail-mixing contest between renowned bartenders. It has since evolved into Nigeria’s biggest music platform for experimental collaborations between multi-talented artistes.
According to the schedule of event for this year’s Hennessy Artistry, the three musicians will start performing from the end of the month of August till October.
(From left to right): Nigerian musicians, Praiz and Vector speaking to journalists on Friday night at the Lily Gate Hotels in Lekki, Lagos.
Past Hennessy Artistry headliners included Dbanj, MI, Naeto C, Banky W, Eldee, Tiwa Savage, Jesse Jagz, Ice Prince, Nneka, Sir Shina Peters, Bez, among many others.
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